We analyzed over 10 billion email messages from the Omnisend platform in 20 to compile our Ecommerce Statistics Report 2020, and we found that conversion rates for promotional email campaigns stood at 6.49%-an increase of 111% from 2019. Perhaps best of all, the trend is only getting more positive. In fact, despite accounting for less than 2% of email sends, automated emails drove almost two-thirds of email marketing orders in 2020! One of the most compelling attributes of mass email marketing software is automation, through which you can write the emails once, and they can send forever. That last point is particularly important. Marketing automation tools, so you can increase your sales and revenue without sending each email manually.‘similar items’ to buyers or discount coupons to new subscribers. Lists and segments that allow you to send specific messages to specific people e.g.Open and click rate reporting, showing how many people are engaged with your emails.Unlike sending emails from Gmail or Outlook, these specific marketing tools include an array of helpful tools and features, such as: Specifically designed for maintaining contact with site visitors and customers, it’s a highly effective way of generating additional sales, even from people who left your site without buying. This software can often segment or target a subscriber list, automate different messages, and several other tasks related with email marketing.Įmail marketing software is one of the most powerful tools a business can have. Ask the Right Questions, Choose the Right ESP! Get My Copy What is email marketing software?Įmail marketing software is software or an application that sends a large amount of emails to a dedicated list of subscribers.

Text and email marketing software